Despite the lack of a physical celebration in 2020, Instant Rivalry will maintain its record of entertaining Prince Edward County’s citizenry on Canada Day.
Due to the COVID 19 pandemic and public health guidelines for social distancing, typical Canada Day festivities have been cancelled virtually all across the country.
Back Forty Productions and its owners and operators, Caleb and Megan Hutton -best known as the award winning duo Instant Rivalry- have been providing music to patriotic revellers on Canada Day for over a decade.
The duo say 2020 will be no exception as Instant Rivalry are taking their Canada Day show online. The group have lined up a number of musical acts and guest appearances from local celebrities for a five-hour live broadcast that will encompass all corners of Prince Edward County.
“Back Forty has pulled together a great line up of entertainers to perform live concerts in a COVID 19 safe manner,” Megan Hutton told the Gazette.
Musical acts such as Instant Rivalry, 62 South, The Reason’s, Moon Sugar, The Frere Brothers and more are scheduled to perform.
County of Prince Edward Mayor Steve Ferguson will make remarks and be joined by 99.3 County FM on-air personalities as well as Canada Day PEC committee members and other local celebrities.
The broadcast will include giveaways from Canada Day PEC and will be free for everyone to view.
At 4:30 p.m. there will be a special broadcast of O CANADA sponsored by and broadcast over the local airwaves by by 99.3 County FM and The Wellington Canada Day Committee.
“During O Canada we are encouraging County residents to sing along from their porches, in their homes or wherever they find themselves on Canada Day. We are hopeful that as many local businesses and residents as possible to stream the video to make us all feel connected on the upcoming holiday,” Megan said.
On top of being patriotic, the online concert is also green as Back Forty Productions are one of the world’s only solar powered recording studios.
The duo began live streaming concerts on St. Patrick’s Day as the full scope of the pandemic started to take shape. That virtual party garnered over 11,000 views and since March, Megan and Caleb have hosted over twenty-five live streams from Back Forty Productions that feature cash and prize giveaways from Back Forty and their partners Tri-Canadian Energy.
It’s been important for us to connect and support the community that’s supported us so well over the years, especially during these unprecedented times,” Megan added.
Back Forty ensured it was possible for 99.3 County FM to host their annual radiothon this year and the production company has taken part in fundraisers for the Unison Benevolent fund, COVID 19 relief fund however the 2020 Canada Day virtual celebration will be the organization’s largest undertaking to date.
The broadcast will take place on July 1 from 12-5pm and can be streamed at: www.facebook.com/backfortypro