Grown in the County (GRIT) launched this spring with a simple goal: make it easier for residents and visitors to find local products without relying on word of mouth or scrolling through endless social media.

The free, online map brings local growers, farm stands and makers together in one place, and shows shoppers what’s available, where to find it, and how recently the listing was updated.

Eggs, meat, dairy, honey, flowers, cheese, bread, preserves, maple products, wool, firewood, and hay are all available this fall.

There’s no app to download, account to create, or password to remember. The service is free for producers and shoppers, and GRIT doesn’t take commissions or fees.

Users can search by product or location, set a radius, follow listings for updates and plan a route to visit multiple producers. A grocery-list feature matches your shopping list with products on the map. That means replacing generic national, or, worse, American brands with locally produced alternatives.

So far, the map features 83 growers and makers and 990 products. More than 10,000 visits have been recorded since it launched.

Find it at growninthecounty.ca.

Meanwhile, the Gazette is doing some comparison shopping. We will report back on what we find.